Between that and the fact that we didn’t have a giant budget, our plan focused on building an outsized presence in all things organic: inbound marketing, content marketing, PR and so forth.”Īnd the plan was working.
#Trello atlassian software
“The consumerization of enterprise software was still an emerging trend. “We fixated on growth and creating a moat around our early advantage,” Stella said. Undaunted, Stella went back to the drawing board and came up with a plan that carried the Trello marketing team through the next couple of years. She presented it to her boss, who said it was great-and then asked her to throw it away and create a marketing plan that was all about growth.
#Trello atlassian free
Using a Trello board (bonus points), Stella developed a detailed plan for moving people down the funnel from free product to paid product. Her first task was to come up with a plan for what she would do in her first 60 days. When Stella joined the company, Trello was seeing tremendous organic growth driven by the intrinsic virality of the product. Listen to the episode below, or scroll down to read the rest of the recap. As an ardent fan of the visual collaboration tool, the invitation to come on board was a dream come true for her. Stella Garber, Trello’s Head of Marketing, was the first marketing hire at Trello back in 2014. On a recent episode of the BUILD Podcast, we got to hear this story from someone who experienced it first-hand. While becoming part of a world-class marketing organization with a global footprint was exciting and opened a lot of doors to new learning and capabilities, it also required some fast and deep transformation.Īs it turns out, both marketing teams-the big and the small-had value to bring to the table.
This is the story of Trello’s marketing team-a scrappy group whose world changed when their company was acquired by Atlassian in 2017. How do things change? How do you adapt? How do you thrive? Suddenly you go from being a big fish in a small pond, to a small fish in a much, much bigger (and more sophisticated) pond. You’re wearing a lot of different hats, hustling and making things happen. Imagine you’re a member of a small marketing team at a growing startup.
0 kommentar(er)
